PENGARUH KELUARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR MEREK HONDA PADA PT. CIPULIR BENGAWAN MEGAH JAYA

Abstract

the purpose of this study analyzed the influence of the family of the decision to buy the honda motor brands to pt cipulir bengawan stately jaya.A method of the research uses a method of research with a quantitative approach, associative types of data used namely quantitative data.Data collection techniques used is, interview the literature study and the spread of the survey respondents to 44.Research findings showed the a correlation coefficient ( r ) 0,737 means of a correlation between a family of the decision to buy the bike honda. brandBased on the coefficient, determination the level of r as much as 0,798 shows that the correlation family of the decision to purchase the brand is strong, honda motor because it was at the level - 0,79. 0,60 relationship. Regression analysis used to seeing how big change of the variables family if the decision the purchase be changed .Based on calculation of the value of a ( constant ) as much as 12,268 and value b ( the coefficients ) as much as 0,681 . So obtained equation , that regression family affluence of the decision a purchase with a value of a ( constant ) as much as 12,268 means if family  = 0 or without there is an increase of families then decision of formed of 12,268 .While value b ( the coefficients ) as much as 0,681 means if family up 1 numbers or any increase family of the decision the purchase of 1 % , would raise the purchase of 0,681 decision .