PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PERUSAHAAN

Fahmi Kamal — 2018-12-27

PT Jasa Raharja (Persero) is a company engaged in the field of social insurance. One of the implementations of Corporate Social Responsibility (CSR) is the Partnership and Community Development Program (PKBL), as a corporate social responsibility that has been regulated in Undang-Undang Perseroan Terbatas.

This research was conducted to analyze the effect of CSR on corporate image. The formulation of the problem in this study is how the implementation of PT Jasa Raharja (Persero) PKBL as an effort to form a corporate image. This research method is a case study with a quantitative method with the help of SPSS software.
The results of this study indicate that CSR has a strong influence on the formation of company image with a coefficient of 0.790. While the results of the test of determination amounted to 0.624, which means that CSR has an effect of 62.4% on the formation of company image and the rest is influenced by other factors. Based on the results of regression calculations, it can be concluded that if CSR is implemented properly, the company's image will increase.

PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN GRAB BIKE DI KOTA DEPOK

Herni Pujiati — 2018-12-10

The purpose of this research is to know the impact of service quality (X1) and customer satisfaction (X2) toward customer loyalty (Y) Grab Bike in Depok city.There are 100 customer of Grab Bike as the respondents of this research and the method used purposive sampling. Software SPSS (Statistical Packages For The Social Sciences) 21.0 for Windows is used as the data analysis in this research. The analysis technique used multiple regression analysis with the smallest quadratic equation and the hypothesis test used T and F statistic to test the partial and simultan regression coefficient, validity test, reliability test, and classical assumption test which consists of normality test, multicollinearity test, and heteroscedasticity test. The results of this study shown that there is a significant positive impact between service quality and customer loyalty. It is based on the result of t-statistic with the t value > t table which is 2,285 > 1,98472 and significance> 0,05 which is0,025 < 0,05. There is a significant positive impact between customer satisfaction and customer loyalty. It is based on the result of t-statistic with the t value > t table which is 7,376 > 1,98472 and significance < 0,05 which is0,000 < 0,05. Altogether, there is an impact of service quality and customer satisfaction toward customer loyalty. It is based on the result of F statistic with the F value > F table which is 46,347 > 3,09 and significance < 0,05 which is 0,000 < 0,05.

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PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PERUSAHAAN

PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN GRAB BIKE DI KOTA DEPOK